- Which prospects do you want to target?
- What is the specialty of your organization?
- What motivates you as a company and as an entrepreneur?
- What do customers miss if they do not buy your product or services?
- Which steps do you need to take to be ready for the coming years?
These are just a few of many questions that I have discussed with my clients. And with which many companies struggle.
It is my experience that 90% of all problems and challenges that organizations face, are caused within their own organization. Therefore, strategy is foremost about bringing the right balance between the following aspects of your organization:
· Your concept.
· Your culture.
· Your procedures.
· Your control mechanisms.
Of course, this differs per organization, and depends on your deepest convictions, motivation, goals and values.
Together with you, I analyze your internal and external environment, and formulating, communicating and implementing your (new) strategy. Both internally and with the external world. So that your strategy is known and supported at each level of your organization. Continuity, profit and growth are simply the results of those core elements.
The secret of success
Success is a result, not just a goal. It is the result of many small steps on the strategic road to a clear, mutual mid-term goal.
Everyone must focus on and work in the same direction. So that each coworker takes care of his/her part in achieving the goals.
It also supplies an anchor in times of prosperity and adversity. It forms a strong basis on which decisions, expenses and results are evaluated. It gives peace of mind, as well, within the whole organization, because it leaves less room for all sorts of distractions due to 'unique opportunities' that are presented to you but mainly distract you from achieving your actual goals.
Success is not about a big leap forward, but about structurally building on a positive momentum, one step at a time. The secret of success is hidden beneath a constant discipline to do what is necessary to be(come) the best in something and to continuously improve therein.